BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20260520T090000 DTEND;TZID=America/New_York:20260520T113000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Member Masterclass - Market Exec DESCRIPTION:Member Masterclass SeriesTurning Metrics into Millions: The Leaders' Guide to Marketing and GrowthJoin us for an engaging and insight-driven Member Masterclass featuring Becky Freemal\, Fractional Chief Marketing Officer at Market Exec and an Emmy Award-winning journalist turned bestselling author.In today's fast-moving business environment\, marketing can often feel like a guessing game. This session cuts through the noise.Becky brings the analytical rigor of a newsroom into the business world\, helping leaders translate complex data\, customer insights\, and brand messaging into a clear\, actionable growth strategy. Through real-world examples and proven frameworks\, she will show how storytelling\, when grounded in data\, becomes a powerful driver of revenue\, alignment\, and long-term success.Whether you're a business owner\, executive\, or marketing leader\, this session will equip you with the tools to move from confusion to clarity\, and from metrics to measurable growth\nWhy Attend?Marketing data is everywhere but clarity is not.\nThis Masterclass will help you:Turn confusing metrics into confident decision-makingAlign your brand voice with real customer insightsBuild a repeatable\, data-driven growth strategyStrengthen internal alignment across teams\nWhat You'll LearnA framework for building a data-driven brand voice that resonatesA clear process for implementing brand voice across all channelsHow to craft messaging that drives the right kind of growth whether that's talent\, profit\, or cultureMethods for building internal buy-in and organizational alignment\nAbout the SpeakerBecky Freemal is an Emmy award-winning journalist turned marketing executive who helps businesses grow through evidence-based storytelling\, hard data\, and disciplined strategy. As a fractional CMO and keynote speaker\, she works with founders\, CEOs\, and marketing teams to eliminate guesswork and create clear\, executable growth plans.She is also the bestselling author of Brand Voice: People + Data Drive Results\, reinforcing her belief that storytelling is not a soft skill but a business-critical capability when backed by insight and data.\nAbout the SeriesThe Member Masterclass Series is designed to deliver practical\, member-led workshops that provide real-world tools and strategies you can immediately apply to your business. X-ALT-DESC;FMTTYPE=text/html:

Member Masterclass Series

Turning Metrics into Millions: The Leaders&rsquo\; Guide to Marketing and Growth

Join us for an engaging and insight-driven Member Masterclass featuring Becky Freemal\, Fractional Chief Marketing Officer at Market Exec and an Emmy Award-winning journalist turned bestselling author.

In today&rsquo\;s fast-moving business environment\, marketing can often feel like a guessing game. This session cuts through the noise.

Becky brings the analytical rigor of a newsroom into the business world\, helping leaders translate complex data\, customer insights\, and brand messaging into a clear\, actionable growth strategy. Through real-world examples and proven frameworks\, she will show how storytelling\, when grounded in data\, becomes a powerful driver of revenue\, alignment\, and long-term success.

Whether you&rsquo\;re a business owner\, executive\, or marketing leader\, this session will equip you with the tools to move from confusion to clarity\, and from metrics to measurable growth

Why Attend?

Marketing data is everywhere&mdash\;but clarity is not.
This Masterclass will help you:

Turn confusing metrics into confident decision-making
Align your brand voice with real customer insights
Build a repeatable\, data-driven growth strategy
Strengthen internal alignment across teams

What You&rsquo\;ll Learn

A framework for building a data-driven brand voice that resonates
A clear process for implementing brand voice across all channels
How to craft messaging that drives the right kind of growth&mdash\;whether that&rsquo\;s talent\, profit\, or culture
Methods for building internal buy-in and organizational alignment

About the Speaker

Becky Freemal is an Emmy award-winning journalist turned marketing executive who helps businesses grow through evidence-based storytelling\, hard data\, and disciplined strategy. As a fractional CMO and keynote speaker\, she works with founders\, CEOs\, and marketing teams to eliminate guesswork and create clear\, executable growth plans.

She is also the bestselling author of Brand Voice: People + Data Drive Results\, reinforcing her belief that storytelling is not a soft skill&mdash\;but a business-critical capability when backed by insight and data.

About the Series

The Member Masterclass Series is designed to deliver practical\, member-led workshops that provide real-world tools and strategies you can immediately apply to your business.

LOCATION:1948 Franklin Road SW Suite 200 Roanoke VA 24014 UID:e.4668.1456651 SEQUENCE:3 DTSTAMP:20260502T030629Z URL:https://business.roanokechamber.org/community-event-calendar/Details/member-masterclass-market-exec-1725266?sourceTypeId=Hub END:VEVENT END:VCALENDAR