Description

VBR Series: State of Talent Attraction​
Presented by 5Points Creative & Ridge View Bank

📅 Date: September 23, 2025
🕗 Time: 8:00 – 9:30 AM
📍 Location: Hotel Roanoke & Conference Center

About the Event

The Roanoke Region is leading the way in Virginia to compete for talent, business, and investment. Join us for the third installment of the Virginia’s Blue Ridge Series as we explore how the region's talent attraction and placemaking work is supporting population growth and earning recognition as “best in class” from the Commonwealth of Virginia.

Julia Boas from the Roanoke Regional Partnership, along with guest speakers, will share insights on how collaborative place-branding is changing the narrative for GenZ, college students, and target audiences around what it means to live and work in Virginia's Blue Ridge. These programs are part of a groundbreaking pilot program with VEDP and DCI that our region earned by being a model for the state.

By uniting talent recruitment, business attraction, and tourism marketing under one vision, the region is strengthening its identity while maximizing impact for employers, investors, and taxpayers.

Whether you’re seeking top talent, interested in regional competitiveness, or simply passionate about the future of Virginia’s Blue Ridge, this session will offer valuable insights into where we’re headed next.

Why You Should Attend

• Gain insider insight into the Roanoke Region’s placemaking and talent attraction strategies.

• Understand how collaborative branding drives economic development, tourism, and workforce growth.

• Discover how regional partnerships are maximizing return on investment for businesses and taxpayers.

• Be among the first to hear updates from the DCI/VEDP Pilot Program.

Who Should Attend

• Business owners and executives looking to attract and retain talent.

• HR professionals and recruiters seeking to understand regional workforce initiatives.

• Economic development, tourism, and community leaders.

• Investors, civic leaders, and stakeholders in Virginia’s Blue Ridge.

• Anyone passionate about the future growth and identity of the Roanoke Region.

Registration

🎟 Admission: $35 per person (includes light breakfast)

Space is limited—early registration is encouraged.