About Us

Blue Ridge Beverage Company, Inc., founded in 1938, is a full-service distributor of beer, wine, cider, flavored malt beverages, hard seltzers, canned cocktails, and non-alcohol beverages in Southwest and Central Virginia. Blue Ridge Beverage employs more than 500 people and services more than 4,300 retail customers, including grocery and other large-format stores, convenience and other small-format stores, and restaurants. The company is headquartered in the Roanoke Valley and has four community-based facilities servicing 49 counties and 16 independent cities, representing more than 60% of the state’s geography. Blue Ridge Beverage offers beverage suppliers the most experienced, sophisticated route-to-market in the region.