How Small Businesses Can Win Big by Betting on What’s Next

Staying afloat as a small business has always demanded a bit of boldness. But in an age where marketing evolves faster than most budgets can adapt, the challenge isn’t just survival—it’s differentiation. Consumers are drawn to what feels fresh and tailored. And while the tools and platforms keep shifting, the ability to pivot and personalize remains the one constant that can give smaller players an edge. To compete against larger brands with deeper pockets, small businesses must think like futurists and